Our Mission
The 3/P Performance Platform's mission is to provide every athlete, parent, coach, and employee with science-based performance education and training that informs, heals, protects, and provides a lasting competitive advantage.
3/P uses brain science to inform and empower youths and adults to succeed in every sport, career, and life challenge.
Why now? Canadian youth sports, such as hockey, tennis, and gymnastics, face a historic crisis, as sexual abuse, racism, bullying, inequality, and sexism run rampant across leagues and associations, including government funded agencies like Hockey Canada, Tennis Canada, Gymnastics Canada, and Alpine Canada, among many others. Our platform educates, heals, protects, and enriches performance based on 20+ years of neuroscience research.
In addition, we've learned that employees of corporations, associations, and organizations big and small equally benefit from the platform, resulting in healthier work cultures and people working at peak performance.
The status quo, brimming with unkept promises of change, is not working. Sports education in North America and globally lacks a foundation in brain science, the missing link to health, safety, and success in sports. As within work cultures across industries, traditional solutions haven't proven effective. Isn't time you learn the true healing power of the brain?
Our team
DONALD BILODEAU
Entrepreneur, Marketer, and Trainer
Donald Bilodeau is an entrepreneur, strategist, creative director, producer, and BCRPA certified fitness trainer, who specializes in creating insightful, compelling content, data-driven campaigns and research-based programs for business and consumer audiences. Working with Microsoft, CIBC, TD Bank, Manulife, FedEx and Canada Post to name a few, Donald’s passion for producing “content that matters” informs every aspect of the 3/P platform.
dr. jennifer fraser, ph.d.
Author, Educator, and Researcher
Jennifer Fraser, PhD is an internationally recognized advocate for safe sport, researcher, author, and award-winning educator, whose most recent book, The Bullied Brain, examines what needs to change in our society so that the outdated bullying / abuse paradigm is replaced by a healthy, happy, high-performing "neuro-paradigm.” Dr. Fraser was invited to present her brain fitness framework to two parliamentary committees examining abuse in sports. She regularly advises the Office of the Sport Integrity Commissioner (OSIC) on assessing environmental sports organizations.
rico l. phillips
Advocate, Athlete, Coach
Rico L. Phillips is the Director of Cultural Diversity and Inclusion for the OHL, advancing the evolution of hockey. He serves on advisory boards for the Hockey Diversity Alliance and Hockey Equality, and he’s a member of the NHL Coaches Association BIPOC Program. During his hockey career, he founded the Flint Inner City Youth Hockey Program, providing access to hockey to under-indexed children within the community. He was awarded the prestigious Willie O’Ree Community Hero Award by the NHL in 2019.
mike torre
Entrepreneur, Marketer, and Writer
Mike Torre is a writer, strategist, creative director, and brand specialist with 25+ years of experience as a marketing leader in the technology, real estate, and consumer packaged goods segments. Among his other accomplishments, Mike founded one of industry’s first content marketing agencies and rebranded several multi-billion dollar enterprises, including Great Gulf, Marketwire, Streetcar Developments, Lindvest, Pearle Hospitality, Award Pool, Lakeshore Homes, and Canam Fresh.